The ultimate objective when BIOFITRAH was formed way back in 2019 is to introduce high-end detergent and fabric care products that give consumers joy and happiness in doing their day-to-day laundry. When it comes to laundry, we often think about the task as a chore. However, a new wave of detergent and softener products from BIOFITRAH is transforming the way consumers approach this everyday necessity. Enter the world of premium detergent and softener brands that offer not just cleaning power, but also unique experiences. Introducing Powerrein and Softrein...
In the ever-evolving world of laundry care, consumers are more discerning about the products they choose. They want quality, effectiveness, and assurance that what they’re using is safe and environmentally friendly.
At BIOFITRAH, our products are born from a unique blend of local expertise and global benchmarks. We have invest heavily in research and development, drawing on regional insights and consumer needs. This results in products that are specifically tailored to the washing habits, fabric care requirements as well as elegant scent that provides confidence and enjoyable experiences.
BIOFITRAH's product are tested locally by SIRIM and also international at SGS laboratory in Germany. Both laboratory testing at SIRIM and SGS serves as testimony of our commitments and dedications in ensuring that our products are effectives, environmental friendly as well as providing strong trust for our loyal customers. the of their community.
Find more about the certification process and the results in Certification site.
From a humble beginning of producing about 640L of liquid detergent per day for local laundry consumption in 2019, BIOFITRAH has now has the capability of producing 20,000 of liquid laundry per day for both laundry consumption and end-user consumers . We do start small and keep on focusing in ensuring the quality our products continue to improve in terms of product quality, reliability and effectiveness. Alhamdulilah, with a strong support from BIOFITRAH's visionary leaders, high commitment of learning of our chemist as well as support from MARA, SIRIM and MATRADE, BIOFITRAH is now proud to be recognize at international level through the product testing and certification at SGS Hamburg, Germany.
We would be this far without the support from you... our loyal customers that always support and trust our products. With the trust and support, BIOFITRAH aims to continue to make laundry as an enjoyable experiences and we make your day a success.
